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Commissioned by the Oxforshire Sports PartnershipGo Active Activity

The Programme

GO Active (Get Oxfordshire Active) is a project led by the Oxfordshire Sports Partnership, which aims to help everyone lead a more active lifestyle, by creating more social and fun activities to make getting fit more enjoyable! It’s easy to get out of the habit of regular exercise, but often hard to get started again.  Together with NHS Oxfordshire and the five Local Authorities across the county, the programme provides a gateway for local people to find the types of activity that they want to do to get fit and healthy – anything from Aerobics to Yoga, or Ballroom to Salsa Dancing.

The Evauation

The reasons for undertaking the evaluation are to:

  • Assess if the Programme has made a difference to increasing participation levels in the short and longer terms
  • Justify future investment and influence future budget decisions
  • Identify areas for service improvements.

The aim of the evaluation is to assess whether the GO-Active programme has lead to a sustained increase in physical activity levels of participants and whether this intervention is cost effective.

The evaluation objectives are:

  1. Evidence that participants who have been in contact with GO-Active have increased their levels of physical activity.
  2. Evidence of sustained behaviour change by participants who have maintained an increase in their levels of physical activity over:
    a. Three months.
    b. One year.
  3. Evidence of health improvement.
  4. Views of users on the Programme and suggestions for future improvements.
  5. Evidence of impact on others beyond those involved in the Programme.
  6. Current extent and effectiveness of GP referrals and gauge the potential for future involvement.
  7. Views of stakeholders on the value and effectiveness of the Programme and on how the partnership has worked.

Proposed Approach

Priority 1 – is to obtain baseline information from new participants entering the programme and following this up to assess the impact on behavioural change and health and well being; other than the baseline data this method will not generate key information for the Interim Report which is required by November in order to influence the budget planning cycle.  A concerted effort by everyone will be required to achieve the minimum sample for the follow ups surveys in three and 12 months.

Priority 2 - is to obtain qualitative information from focus groups of existing participants.  These can be used to capture ‘participant journeys, behavioural change, barriers and achievements, views on the Programme and sphere of influence.  The behavioural change dimension will be based on individual reflections and less accurate than the survey.  A concerted effort will be required to get the right people involved in the focus groups.  Ideally these should be planned over a couple of days during the beginning of November.  

Priority 3 – is the stakeholder questionnaire which should capture local knowledge and experience, what’s worked and what hasn’t and to consider practical ways of sustaining the elements that have had impact.

Key Dates

  • w/c 13 September 2010 baseline questionnaires go live
  • w/c 15 & 29 November 2010  focus groups
  • w/c 10 January 2011 first three month follow up of questionnaires
  • w/c 10 January 2011 Stakeholder questionnaires 
  • w/c 17 January 2011 final focus group and Co-ordinators workshop
  • w/c 5 September 2011 first 12 month follow up questionnaires
  • End of January 2011 – Report
  • Autumn 2012 – Supplementary Report with findings from 12 month repeat survey.