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RICKY COUSSINS

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Ricky CoussinsConsultant
Adviser on strategic marketing, communications, campaigns and branding

ATTRIBUTES

As an experienced consultant his approach to consultancy is to help clients integrate their marketing messages to provide maximum return on the marketing investment and help those organisations sell more.  Ricky also provides training as well as being a highly experience workshop facilitator, running strategic workshop sessions in marketing and competitor strategy, market development and market focused organisational change.

Ricky has over 30 years in marketing which began in 1972 when he worked for a division of the multinational conglomerate Litton Industries.  In the late 70s he joined Rank Xerox, where he was responsible for exploring the potential of new products.  He left Xerox in 1981 to work for a European-based translation company as Marketing Director.  In the mid-1980s he was recruited to British Telecom, working first with its system house, NDPS, as Packaged Products Marketing Manager and then in Mobile Communications as network marketing manager.

Ricky speaks regularly on a variety of conference platforms including the Institute of Directors and the CBI and provides a wide variety of training workshops in a comprehensive range of marketing skills for major blue-chip organisations around the world.

ACHIEVEMENTS

  • Development of positioning for division of KPN Telecom and client research for KPN Telecom
  • Developed and delivered marketing module for young managers programme for Nokia
  • Provides the marketing training modules for Amadeus worldwide
  • Marketing communications planning for telecom network provider organisation
  • Marketing strategy review workshop for major investment bank
  • Brand re-positioning and integration for manufacturing company
  • Internal brand marketing for European distribution company
  • Brand development and positioning for European distribution company
  • Investor relations perceptions audit for Italian insurance corporation
  • Marketing consultancy and implementation for Sport England
  • Marketing communications training for major international PR company
  • Marketing communications workshops and planning for telecoms hardware manufacturer 
  • Marketing mentoring for major publishing group
  • Marketing and brand development for local authority
  • Place marketing positioning, planning and implementation for local authority
  • Customer relationship management consultancy for local authority
  • Marketing product development and brand management for group of London based SMEs
  • Marketing mentoring for UK SME.
  • Video production for European Private Equity company
  • Technical production of annual investors’ conference for European Private Equity company
  • Video production for recruitment for leading UK energy provider

AMBITIONS

  • To work with new clients on stimulating and impactful projects that stretch and challenge his skills and help facilitate a customer focused approach in all public sector organisations
  • To see a greater focus on community sport, because it is only through engaging individuals and getting them to see themselves as a part of a community, that we begin to create a society at ease with itself

WHAT I LIKE ABOUT VAGA…

  • The quality of the people I work with, their enthusiasm and commitment, the intellectual rigour coupled with a comprehensive understanding of the importance practical solutions
  • The sense of fun and fairness